Alan Deutschman

"Journalist Deutschman has concluded that although we all have the ability to change our behavior, we rarely ever do. In fact, the odds are nine to one that, when faced with the dire, life-or-death need to change, we won't. From patients suffering from heart disease to repeat offenders in the criminal justice system to companies trapped in the mold of unsuccessful business practices, many of us could prevent ominous outcomes by simply changing our...