Malcolm Gladwell

"Malcolm Gladwell weaves together the stories of a Dutch genius and his homemade computer, a band of brothers in central Alabama, a British psychopath, and pyromaniacal chemists at Harvard to examine one of the greatest moral challenges in modern American history. Most military thinkers in the years leading up to World War II saw the airplane as an afterthought. But a small band of idealistic strategists had a different view. This 'Bomber Mafia' asked:...

The best-selling author of Blink identifies the qualities of successful people, posing theories about the cultural, family, and idiosyncratic factors that shape high achievers, in a resource that covers such topics as the secrets of software billionaires, why certain cultures are associated with better academic performance, and why the Beatles earned their fame.

How do we think without thinking, seem to make choices in an instant--in the blink of an eye--that actually aren't as simple as they seem? Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? And why are the best decisions often those that are impossible to explain to others? Drawing on cutting-edge neuroscience and psychology,...

Malcolm believes that when you reveal a story is just as important as what that story is. He explains this idea with an in-depth look at one of his favorite characters, late-night television pitchman Ron Popeil.

Malcolm feels that restraint is essential in the production of real emotion. Learn how to introduce humor and melancholy to form deep connections with your readers.

A compendium about one of host Malcolm Gladwell's greatest obsessions: education. Malcolm Gladwell has long relished the opportunity to skewer the upper echelons of higher education, from the institution of U.S. News & World Report's Best College rankings to the LSATs to the luxe Bowdoin College cafeteria. The Myths of Meritocracy: A Revisionist History Education Anthology, upends the traditional thinking around how education should work and tries...

Using David and Goliath and "What the Dog Saw," Malcolm teaches you how to look for patterns and draw connections between seemingly disparate ideas.

Learn how to use surprises, guessing games, and suspense to invite readers into your story.

Malcolm breaks down the strengths of some of his favorite writers: Lee Child, David Epstein, Michael Lewis, and Janet Malcolm.

Using a New Yorker article he wrote about a company testing out a new drug, Malcolm demonstrates how to employ jargon to hook your readers.