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(0)Guy Kawasaki
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Whether you're an entrepreneur, intrapreneur, or not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes. The Art of the Start 2.0 solves that problem by distilling...
2) Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.For nearly three decades, Kawasaki has earned a stellar reputation as an...
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What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.The Art of the Start will give you the essential steps to launch great products, services, and companies-whether...
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The innovation role is changing rapidly as companies embrace the open innovation movement, seeking external partners to co-create future products and services. This changes the way companies organize for innovation and it requires a new mindset and new skills; it is no longer enough to just be a good project manager, researcher, engineer or leader. The Open Innovation Revolution is for professionals and companies that want to get a better understanding...
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By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with...
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Thought leaders are the informed opinion leaders, and go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. They are change agents who inspire evolutionary or even revolutionary change changing minds, behavior, and even the world. But how do they get there? And how can any one of us become a thought leader in our...