Introduction. Why is dishonesty so interesting? : From Enron to our own misbehaviors ; A fascination with cheating ; Becker's parking problem and the birth of national crime ; Elderly volunteers and petty thieves ; Why behavioral economics and dishonesty? -- 1. Testing the simple model of rational crime (SMORC) : Get rich cheating ; Tempting people to cheat, the measure of dishonesty ; What we know versus what we think we know about dishonesty ; Cheating when we can't get caught ; Market vendors, cab drivers, and cheating the blind ; Fishing and tall tales ; Striking a balance between truth and cheating -- 2. Fun with the fudge factor : Why some things are easier to steal than others ; How companies pave the way for dishonesty ; Token dishonesty ; How pledges, commandments, honor codes, and paying with cash can support honesty ; But lock your doors just the same ; And a bit about religion, the IRS, and insurance companies --
2B. Golf : Man versus himself ; A four-inch lie ; Whether 'tis nobler in the mind to take the mulligan ; Schrödinger's scorecard -- 3. Blinded by our own motivations : Craze lines, tattoos, and how conflicts of interest distort our perception ; How favors affect our choices ; Why full disclosure and other policies aren't fully effective ; Imagining less conflicted compensation ; Disclosure and regulation are the answers, or not -- 4. Why we blow it when we're tired : Why we don't binge in the morning ; Willpower: another limited resource ; Judgment on an empty stomach ; How flexing our cognitive and moral muscles can make us more dishonest ; Self-depletion and a rational theory of temptation -- 5. Why wearing fakes makes us cheat more : The secret language of shoes ; From ermine to Armani and the importance of signaling ; Do knockoffs knock down our standards of honesty? ; Can gateway fibs lead to monster lies? ; When "what the hell" wreaks havoc ; There's no such thing as one little white lie ; Halting the downward spiral --
6. Cheating ourselves : Claws and peacock tails ; When answer keys tell us what we already knew ; Overly optimistic IQ scores ; The center for advanced hindsight ; Being Kubrick ; War heroes and sports heroes who let us down ; Helping ourselves to a better self-image -- 7. Creativity and dishonesty: we are all storytellers : The tales we tell ourselves and how we create stories we can believe ; Why creative people are better liars ; Redrawing the lines until we see what we want ; When irritation spurs us onward ; How thinking creatively can get us into trouble -- 8. Cheating as an infection: how we catch the dishonesty germ : Catching the cheating bug ; One bad apple really does spoil the barrel (unless that apple goes to the University of Pittsburgh) ; How ambiguous rules + group dynamics = cultures of cheating ; A possible road to ethical health --
9. Collaborative cheating: why two heads aren't necessarily better than one : Lessons from an ambiguous boss ; All eyes are on you: observation and cheating ; Working together to cheat more? ; Or keeping one another in line ; Cheating charitably ; Building trust and taking liberties ; Playing well with others
10. A semioptimistic ending: people don't cheat enough!: Cheer up! Why we should not be too depressed by this book ; True crime ; Cultural differences in dishonesty ; Politicians or bankers, who cheats more? ; How can we improve our moral health?
