Quit: the power of knowing when to walk away

Section I. The case for quitting. The opposite of a great virtue is also a great virtue ; Quitting on time usually feels like quitting too early ; Should I stay, or should I go?

Interlude I. Quitting while the world is watching

Section II. In the losses. Escalating commitment ; Sunk cost and the fear of waste ; Monkeys and pedestals

Interlude II. Gold or nothing

Section III. Identity and other impediments. You own what you've bought and what you've thought: Endowment and the status quo bias ; The hardest thing to quit is who you are: Identity and dissonance ; Find someone who loves you but doesn't care about hurt feelings

Interlude III. The ants go marching ... mostly

Section IV. Lessons from forced quitting ; The myopia of goals.