Beyond Advertising: Creating Value Through All Customer Touchpoints
(eAudiobook)

Book Cover
Published
Ascent Audio, 2017.
Format
eAudiobook
ISBN
9781469066882
Status
Available Online

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Physical Description
8h 45m 0s
Language
English

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Citations

APA Citation, 7th Edition (style guide)

Catharine Findiesen Hays., Catharine Findiesen Hays|AUTHOR., Yoram (Jerry) Wind|AUTHOR., & Karen Saltus|READER. (2017). Beyond Advertising: Creating Value Through All Customer Touchpoints . Ascent Audio.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Catharine Findiesen Hays et al.. 2017. Beyond Advertising: Creating Value Through All Customer Touchpoints. Ascent Audio.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Catharine Findiesen Hays et al.. Beyond Advertising: Creating Value Through All Customer Touchpoints Ascent Audio, 2017.

MLA Citation, 9th Edition (style guide)

Catharine Findiesen Hays, Catharine Findiesen Hays|AUTHOR, Yoram (Jerry) Wind|AUTHOR, and Karen Saltus|READER. Beyond Advertising: Creating Value Through All Customer Touchpoints Ascent Audio, 2017.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouping Information

Grouped Work IDe31c1089-1767-46a1-3645-934b956ea5c8-eng
Full titlebeyond advertising creating value through all customer touchpoints
Authorhays catharine findiesen
Grouping Categorybook
Last Update2023-01-14 17:00:12PM
Last Indexed2024-03-27 05:08:45AM

Book Cover Information

Image Sourcehoopla
First LoadedJun 19, 2022
Last UsedFeb 15, 2024

Hoopla Extract Information

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    [synopsis] => The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change?

Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities.

This audiobook offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include:
Holistically orchestrate and allocate resources across all touch points.
Redefine expectations of success to align for multi-win outcomes.
Provide every stakeholder at all touch points a R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a share worthy story.
Develop all touch points to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touch points
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