Beyond Advertising: Creating Value Through All Customer Touchpoints
(eAudiobook)
Description
Also in this Series
More Details
Reviews from GoodReads
Citations
Catharine Findiesen Hays., Catharine Findiesen Hays|AUTHOR., Yoram (Jerry) Wind|AUTHOR., & Karen Saltus|READER. (2017). Beyond Advertising: Creating Value Through All Customer Touchpoints . Ascent Audio.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Catharine Findiesen Hays et al.. 2017. Beyond Advertising: Creating Value Through All Customer Touchpoints. Ascent Audio.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Catharine Findiesen Hays et al.. Beyond Advertising: Creating Value Through All Customer Touchpoints Ascent Audio, 2017.
MLA Citation, 9th Edition (style guide)Catharine Findiesen Hays, Catharine Findiesen Hays|AUTHOR, Yoram (Jerry) Wind|AUTHOR, and Karen Saltus|READER. Beyond Advertising: Creating Value Through All Customer Touchpoints Ascent Audio, 2017.
Staff View
Grouping Information
Grouped Work ID | e31c1089-1767-46a1-3645-934b956ea5c8-eng |
---|---|
Full title | beyond advertising creating value through all customer touchpoints |
Author | hays catharine findiesen |
Grouping Category | book |
Last Update | 2023-01-14 17:00:12PM |
Last Indexed | 2024-03-27 05:08:45AM |
Book Cover Information
Image Source | hoopla |
---|---|
First Loaded | Jun 19, 2022 |
Last Used | Feb 15, 2024 |
Hoopla Extract Information
stdClass Object ( [year] => 2017 [artist] => Catharine Findiesen Hays [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/gil_9781469066882_270.jpeg [titleId] => 12161631 [isbn] => 9781469066882 [abridged] => [language] => ENGLISH [profanity] => [title] => Beyond Advertising [demo] => [segments] => Array ( ) [duration] => 8h 45m 0s [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Catharine Findiesen Hays [relationship] => AUTHOR ) [1] => stdClass Object ( [name] => Yoram (Jerry) Wind [relationship] => AUTHOR ) [2] => stdClass Object ( [name] => Karen Saltus [relationship] => READER ) ) [genres] => Array ( [0] => Business ) [price] => 2.71 [id] => 12161631 [edited] => [kind] => AUDIOBOOK [active] => 1 [upc] => [synopsis] => The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities. This audiobook offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touch points. Redefine expectations of success to align for multi-win outcomes. Provide every stakeholder at all touch points a R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a share worthy story. Develop all touch points to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touch points [url] => https://www.hoopladigital.com/title/12161631 [pa] => [subtitle] => Creating Value Through All Customer Touchpoints [publisher] => Ascent Audio [purchaseModel] => INSTANT )