The Naming Book: 5 Steps to Creating Brand and Product Names that Sell
(eAudiobook)
Description
Also in this Series
More Details
Reviews from GoodReads
Citations
Brad Flowers., Brad Flowers|AUTHOR., & Al Kessel|READER. (2020). The Naming Book: 5 Steps to Creating Brand and Product Names that Sell . Ascent Audio.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Brad Flowers, Brad Flowers|AUTHOR and Al Kessel|READER. 2020. The Naming Book: 5 Steps to Creating Brand and Product Names That Sell. Ascent Audio.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Brad Flowers, Brad Flowers|AUTHOR and Al Kessel|READER. The Naming Book: 5 Steps to Creating Brand and Product Names That Sell Ascent Audio, 2020.
MLA Citation, 9th Edition (style guide)Brad Flowers, Brad Flowers|AUTHOR, and Al Kessel|READER. The Naming Book: 5 Steps to Creating Brand and Product Names That Sell Ascent Audio, 2020.
Staff View
Grouping Information
Grouped Work ID | 5717a0b7-3f82-d77a-9814-e7e7ddc9259f-eng |
---|---|
Full title | naming book 5 steps to creating brand and product names that sell |
Author | flowers brad |
Grouping Category | book |
Last Update | 2023-01-14 17:00:12PM |
Last Indexed | 2024-04-17 03:21:52AM |
Book Cover Information
Image Source | hoopla |
---|---|
First Loaded | Jul 6, 2022 |
Last Used | Apr 13, 2024 |
Hoopla Extract Information
stdClass Object ( [year] => 2020 [artist] => Brad Flowers [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/gil_9781469081199_270.jpeg [titleId] => 13479640 [isbn] => 9781469081199 [abridged] => [language] => ENGLISH [profanity] => [title] => The Naming Book [demo] => [segments] => Array ( ) [duration] => 4h 54m 0s [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Brad Flowers [relationship] => AUTHOR ) [1] => stdClass Object ( [name] => Al Kessel [relationship] => READER ) ) [genres] => Array ( [0] => Business ) [price] => 2.31 [id] => 13479640 [edited] => [kind] => AUDIOBOOK [active] => 1 [upc] => [synopsis] => NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business-and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests. [url] => https://www.hoopladigital.com/title/13479640 [pa] => [subtitle] => 5 Steps to Creating Brand and Product Names that Sell [publisher] => Ascent Audio [purchaseModel] => INSTANT )