Sales Management That Works: How to Sell in a World that Never Stops Changing
(eAudiobook)

Book Cover
Published
Ascent Audio, 2021.
Format
eAudiobook
ISBN
9781663712370
Status
Available Online

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Physical Description
9h 37m 0s
Language
English

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Citations

APA Citation, 7th Edition (style guide)

Frank V. Cespedes., Frank V. Cespedes|AUTHOR., & Christopher Grove|READER. (2021). Sales Management That Works: How to Sell in a World that Never Stops Changing . Ascent Audio.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Frank V. Cespedes, Frank V. Cespedes|AUTHOR and Christopher Grove|READER. 2021. Sales Management That Works: How to Sell in a World That Never Stops Changing. Ascent Audio.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Frank V. Cespedes, Frank V. Cespedes|AUTHOR and Christopher Grove|READER. Sales Management That Works: How to Sell in a World That Never Stops Changing Ascent Audio, 2021.

MLA Citation, 9th Edition (style guide)

Frank V. Cespedes, Frank V. Cespedes|AUTHOR, and Christopher Grove|READER. Sales Management That Works: How to Sell in a World That Never Stops Changing Ascent Audio, 2021.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work IDa6275a9f-3225-9be0-2977-1530bedf10fd-eng
Full titlesales management that works how to sell in a world that never stops changing
Authorcespedes frank v
Grouping Categorybook
Last Update2023-01-14 17:00:12PM
Last Indexed2024-03-29 04:33:14AM

Book Cover Information

Image Sourcehoopla
First LoadedJul 9, 2022
Last UsedFeb 16, 2024

Hoopla Extract Information

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    [synopsis] => In this practical and research-based guide for sales managers, Harvard Business School professor Frank Cespedes offers essential strategies for thriving in an industry that never stops changing.

The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data. If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment.

In this book, Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to: hire the right talent-not just stars; pay and properly incentivize your sales force; improve ROI from your training programs; create a comprehensive sales model that aligns with your strategy; set the right prices; and build and manage a multichannel approach. Chock-full of examples, research, guidelines, and diagnostics, Sales Management That Works is the book you need to build a great sales team, create an optimal strategy, and steer clear of hype and fads.
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