The High Roller Experience
(eAudiobook)
Author
Published
McGraw Hill-Ascent Audio, 2017.
Format
eAudiobook
ISBN
9781639292486
Status
Available Online
Description
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Physical Description
5h 19m 0s
Language
English
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Citations
APA Citation, 7th Edition (style guide)
David Norton., David Norton|AUTHOR., & Doug Greene|READER. (2017). The High Roller Experience . McGraw Hill-Ascent Audio.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)David Norton, David Norton|AUTHOR and Doug Greene|READER. 2017. The High Roller Experience. McGraw Hill-Ascent Audio.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)David Norton, David Norton|AUTHOR and Doug Greene|READER. The High Roller Experience McGraw Hill-Ascent Audio, 2017.
MLA Citation, 9th Edition (style guide)David Norton, David Norton|AUTHOR, and Doug Greene|READER. The High Roller Experience McGraw Hill-Ascent Audio, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouping Information
Grouped Work ID | b79b07b0-a643-ebb9-2cfd-ed0299d43f3c-eng |
---|---|
Full title | high roller experience |
Author | norton david |
Grouping Category | book |
Last Update | 2024-03-06 17:20:35PM |
Last Indexed | 2024-04-21 04:25:46AM |
Hoopla Extract Information
stdClass Object ( [year] => 2017 [artist] => David Norton [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/mha_9781639292486_270.jpeg [titleId] => 14322508 [isbn] => 9781639292486 [abridged] => [language] => ENGLISH [profanity] => [title] => The High Roller Experience [demo] => [segments] => Array ( ) [duration] => 5h 19m 0s [children] => [artists] => Array ( [0] => stdClass Object ( [name] => David Norton [artistFormal] => Norton, David [relationship] => AUTHOR ) [1] => stdClass Object ( [name] => Doug Greene [artistFormal] => Greene, Doug [relationship] => READER ) ) [genres] => Array ( [0] => Business ) [price] => 1.96 [id] => 14322508 [edited] => [kind] => AUDIOBOOK [active] => 1 [upc] => [synopsis] => The marketing guru of Caesars/Harrah's shows how you can double-down and win with a proven data-driven approach Walking through Caesars in Las Vegas may seem like a dream-the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this "magical" experience is a carefully choreographed performance based on deep understanding and rigorous analysis of extensive data to help ensure guests have an incredible and personalized experience. The Caesars marketing story is recognized as one of the best examples of using data to improve the customer experience and marketing effectiveness in all of business. Marketing legend David Norton orchestrated the initiatives that made Harrah's/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy. In addition to discussing core items such as analytics, CRM and loyalty programs, he examines the leadership and organizational processes required to create a customer-centric and data informed business. The author also shares case studies from the work at GALE helping companies leverage technology advances to improve the customer experience and build customer loyalty across a wide-range of industries. With this book to guide you, you'll learn how to use loyalty programs, analytics, and technology to drive phenomenal transformational change and rapid revenue growth within your own organization. [url] => https://www.hoopladigital.com/title/14322508 [pa] => [publisher] => McGraw Hill-Ascent Audio [purchaseModel] => INSTANT )