The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
(eAudiobook)

Book Cover
Published
McGraw Hill-Ascent Audio, 2020.
Format
eAudiobook
ISBN
9781639292066
Status
Available Online

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Physical Description
6h 17m 0s
Language
English

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Citations

APA Citation, 7th Edition (style guide)

Robbie Kellman Baxter., Robbie Kellman Baxter|AUTHOR., & Caroline Miller|READER. (2020). The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave . McGraw Hill-Ascent Audio.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Robbie Kellman Baxter, Robbie Kellman Baxter|AUTHOR and Caroline Miller|READER. 2020. The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave. McGraw Hill-Ascent Audio.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Robbie Kellman Baxter, Robbie Kellman Baxter|AUTHOR and Caroline Miller|READER. The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave McGraw Hill-Ascent Audio, 2020.

MLA Citation, 9th Edition (style guide)

Robbie Kellman Baxter, Robbie Kellman Baxter|AUTHOR, and Caroline Miller|READER. The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave McGraw Hill-Ascent Audio, 2020.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID2efaae4b-9345-c155-901c-b8dd0402babf-eng
Full titleforever transaction how to build a subscription model so compelling your customers will never want to leave
Authorbaxter robbie kellman
Grouping Categorybook
Last Update2024-02-22 16:20:15PM
Last Indexed2024-03-27 02:46:36AM

Book Cover Information

Image Sourcehoopla
First LoadedJul 10, 2022
Last UsedNov 20, 2023

Hoopla Extract Information

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    [synopsis] => More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They're correct. The Membership Economy is here and it's here to stay, and if you want to compete for the long run, you need to join it.

Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.

You'll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers, and are keeping them coming back. You'll learn how to lead your organization through every step of the process-from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You'll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users.

With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success, today, tomorrow, and forever.
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