Lies, Damned Lies, and Marketing
(eAudiobook)
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Atul Minocha., Atul Minocha|AUTHOR., & Patrick O'Connell|READER. (2021). Lies, Damned Lies, and Marketing . Lioncrest Publishing.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Atul Minocha, Atul Minocha|AUTHOR and Patrick O'Connell|READER. 2021. Lies, Damned Lies, and Marketing. Lioncrest Publishing.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Atul Minocha, Atul Minocha|AUTHOR and Patrick O'Connell|READER. Lies, Damned Lies, and Marketing Lioncrest Publishing, 2021.
MLA Citation, 9th Edition (style guide)Atul Minocha, Atul Minocha|AUTHOR, and Patrick O'Connell|READER. Lies, Damned Lies, and Marketing Lioncrest Publishing, 2021.
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Grouping Information
Grouped Work ID | 4fec4d53-81fd-e8a7-83cf-e01d7c223764-eng |
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Full title | lies damned lies and marketing |
Author | minocha atul |
Grouping Category | book |
Last Update | 2023-05-15 18:03:48PM |
Last Indexed | 2024-04-17 03:14:46AM |
Book Cover Information
Image Source | hoopla |
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First Loaded | Aug 5, 2023 |
Last Used | Aug 5, 2023 |
Hoopla Extract Information
stdClass Object ( [year] => 2021 [artist] => Atul Minocha [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/aut_9781667919768_270.jpeg [titleId] => 14605105 [isbn] => 9781667919768 [abridged] => [language] => ENGLISH [profanity] => [title] => Lies, Damned Lies, and Marketing [demo] => [segments] => Array ( ) [duration] => 3h 41m 50s [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Atul Minocha [artistFormal] => Minocha, Atul [relationship] => AUTHOR ) [1] => stdClass Object ( [name] => Patrick O'Connell [artistFormal] => O'Connell, Patrick [relationship] => READER ) ) [genres] => Array ( [0] => Business ) [price] => 2.31 [id] => 14605105 [edited] => [kind] => AUDIOBOOK [active] => 1 [upc] => [synopsis] => When it comes to your relationship with marketing, it's time to wipe the slate clean. You've been promised big results with a quick turnaround. You've been told that social media is a silver bullet for increased sales (so far, you haven't seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you're disappointed. You're frustrated. Perhaps you're close to giving up on marketing entirely, but something tells you that you shouldn't-you just need to know how to use it wisely. In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results. He helps you understand why you need marketing, the important distinctions between marketing and sales, and how to attain the right blend of hard data and softer creativity to persuade your audience. Bringing with him more than thirty-five years of experience, Atul shows you how to make marketing work for you and finally achieve the results you've been waiting for. [url] => https://www.hoopladigital.com/title/14605105 [pa] => [publisher] => Lioncrest Publishing [purchaseModel] => INSTANT )