"YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age--it's a commodity that's available to everyone--this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing...

"An exploration of the questions we ask ourselves while getting dressed every day, and the answers from more than six hundred women"--From back cover.

Part family memoir, part Studs Terkel, How To Live considers some unusual sources--deathbed confessions, late-in-life journals--as well as offering a rich compilation of interviews with the over-70 set to deliver a highly optimistic look at our dying days.

"Men, masculinity, and militarism are so often seen to be in such close (and mythically heroic) correspondence, the war veteran-as-peace-advocate is sometimes viewed as an oxymoron. This is precisely what interests sociologist Mike Messner. In Guys Like Me (a reference to the phrase his own WWI veteran grandfather used to describe ordinary working-class soldiers), Messner writes, war veterans are rendered simultaneously invisible (due in part to the...

"The author of the bestselling French Women Don't Get Fat shares the secrets and strategies of aging with attitude, joy, and no surgery. With her signature blend of wit, no-nonsense advice, and storytelling flair, Mireille Guiliano returns with a delightful, encouraging take on beauty and aging for our times. For anyone who has ever spent the equivalent of a mortgage payment on anti-aging lotions or procedures, dressed inappropriate for their age,...

"Good things happen in the ordinary minutes of an ordinary day."

Eight professors of color discuss the special pressures minority faculty face in majority white institutions. Shattering the Silences: The Case for Minority Faculty offers everyone in higher education an unprecedented opportunity to see American campuses through the eyes of minority faculty. Across America campus diversity is under attack; affirmative action programs are banned, ethnic studies departments defunded, multicultural scholarship impugned....

"Peggy Orenstein's Girls & Sex broke ground, shattered taboos, and galvanized conversations about young women's right to pleasure and agency in sexual encounters. It also had an unintended effect on its author: Orenstein realized that talking about girlsis only half the conversation. To understand girls and sex, we also need to talk about boys and sex. Today's young men are subject to the same cultural forces as their female peers. They are steeped...

Argues that not only is American football hazardous to players' health, and especially to their brains, but also that American support of the sport encourages violence, prejudices, and other ethically troubling behavior.

"An intimate portrait of a marriage intertwined with a meditation on reality TV that reveals surprising connections and the meaning of an authentic life"--