"From University of Washington professor Chantel Prat comes The Neuroscience of You, a rollicking adventure into the human brain that reveals the surprising truth about neuroscience, shifting our focus from what's average to an understanding of how every brain is different, exactly why our quirks are important, and what this means for each of us. With style and wit, Chantel Prat takes us on a tour of the meaningful ways that our brains are dissimilar...

For centuries, humans have sought to express beauty in architecture and art, but it is only recently that neuroscience is helping to determine how and why beauty plays an important role in our wellbeing.Architects and neuroscientists are embarking on a new field of study in which subliminal responses to one's built environment may influence the future of design. Experts argue that positive subliminal reactions lead to a pleasurable experience, one...

"A rock star academic explores the final frontier of personal privacy: your mind. Imagine a world where your brain can be interrogated to learn your political beliefs, thought crimes are punishable by law, and your own feelings can be used against you. Where perfumers create customized fragrances to perfectly suit your emotions, and social media titans bypass your conscious mind to hook you to their products. A world where people who suffer from epilepsy...

"From the best-selling author of Subliminal and The Drunkard's Walk, a groundbreaking new look at the neuroscience of change--and how elastic thinking can help us thrive in a world changing faster than ever before. With rapid technological innovation leading the charge, today's world is transforming itself at an extraordinary and unprecedented pace. As jobs become more multifaceted, as information streams multiply, and as myriad devices place increasing...

Self-help books like The Secret promise that we can tap into the 'law of attraction' to control our destiny, simply by changing our thoughts. If we strip away the mystique, at the heart of this idea is a fundamental truth that is backed up by the latest breakthroughs in neuroscience: most of the things we want from life health, happiness, wealth, love are governed by our ability to think, feel and act; in other words, by our brain. Dr Tara Swart,...

In this mind-bending book, an esteemed neuroscientist explains why perfectionism is pointless-and argues that mistakes, missteps, and flaws are the keys to success. Remember that time you screwed up simple math or forgot the name of your favorite song? What if someone told you that such embarrassing "brain farts" are actually secret weapons, proof of your superiority to computers and AI? In Scatterbrain, we learn that boredom awakens the muse, distractions...

"Brain Lab for Kids is an interactive and hands-on book that takes readers on an exciting journey into the functions of the brain through enlightening experiments and creative activities."--

The course concludes with an exploration of other potentially addictive behaviors. Professor Polk argues that some artificial stimuli - junk food, pornography, and video games to name three - are "supernormal," meaning that they actually activate the brain's reward circuit more strongly than natural stimuli do, leading to some of the same neurological effects as drug use.

Caffeine and nicotine are two of the most common psychoactive drugs in our society. How do they work? How dangerous are they? After reviewing how each of these drugs affects the brain - and why nicotine in particular is so addictive - Professor Polk offers several strategies to quit tobacco use.

Caffeine and nicotine are two of the most common psychoactive drugs in our society. How do they work? How dangerous are they? After reviewing how each of these drugs affects the brain - and why nicotine in particular is so addictive - Professor Polk offers several strategies to quit tobacco use.