Catalog Search Results
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Traditional pricing methods involve a trade-off. You want to charge as much as you can in order to maximize Profits, but not so much that there is a negative impact on sales. So when a customer rejects your price, does it mean that the price is too high? According to Tom Nagle, not necessarily. To get customers to pay for value, he maintains, you need to approach your markets proactively, with communications that justify your price in terms of value....
Author
Publisher
Harvard Business Review Press
Pub. Date
[2013]
Language
English
Description
"Welcome to the "Solution Economy" We're at a critical juncture in our global economy, with the siloed ways of the past (public vs. private) quickly fading. Instead, we are witnessing a step change in how society deals with its own problems-in which government acts as just one player among many, and entrepreneurship and innovation range freely across all sectors. Deloitte's William Eggers and Paul Macmillan illustrate this new operating model in...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Every business needs a business plan but how do you put one together? Jay, a clothes designer, and Robin, in the forestry business, explain how they wrote their business plans. Objectives: the business plan has to state what the business has been set up to do. Marketing: the plan describes the product, who it's aimed at, how they'll buy it and at what price. Production: the production plan outlines how they'll make their product. Resources: will the...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
In a business environment of fastmoving markets, global supply chains, and dynamic technologies, executing strategy is becoming increasingly dif cult. How do you aim for a target that is constantly shifting while standing on a platform that is constantly destabilized? Professor Levitt provides the answer: plan in detail only as far out as you can see; keep questioning your assumptions about your markets, resources, and competitors; and revise your...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Today's technology and business initiatives have broken free of the local enterprise by expanding to involve organizations and workers across the far reaches of the globe. In this report, Paula Wagner, project management expert and co-author of the popular new book, Global Program Management, discusses the rise of global program management and offers advice and best practices that will improve the design, delivery and management of global IT and business...
Author
Series
Publisher
Tantor Media, Inc
Edition
Unabridged
Language
English
Description
The Book of Five Rings (五輪書, Go Rin no Sho) is a text on kenjutsu and the martial arts in general, written by the Japanese swordsman Miyamoto Musashi around 1645. Many translations have been made, and it enjoys an audience considerably broader than other martial artists and people across East Asia. For instance, some foreign business leaders find its discussion of conflict and taking the advantage to be relevant to their work in a business context....
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Three businesses and three business plans. Why did they need them? What did they put in them? Were they worth it? 1. Aims and objectives: Every business plan should have a company's aims and objectives. The Croft Tea Room has the ambitious aim of helping to regenerate the run-down area of St Mary Cray. And linked to a firm's aims will be a description of its product or service. In the case of the Spoonfed company this is a website where you find...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Change inevitably generates resistance. Even the best strategic plans will fail if this resistance is not met and overcome. The challenge is to create a wave of change by gaining commitment from your employees as well as the other stakeholders necessary to make it happen. Dr. Katz explains six principles. Change inevitably generates resistance. Even the best strategic plans will fail if this resistance is not met and overcome. The challenge is to...
Author
Language
English
Formats
Description
"An eye-opening and engrossing look at rare moments, why they occur, and how they shape our world In The Improbability Principle, the renowned statistician David J. Hand unveils his groundbreaking argument that extraordinarily rare events are in fact commonplace. Weaving together fascinating new ways to think about chance, Hand highlights his "law of near enough," the "look elsewhere effect," and more, doing for probability what Newton's laws of...
Author
Language
English
Description
Meet John Downs. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed.
John and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools don't help them grapple with the...
Author
Language
English
Formats
Description
"Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic...
Author
Language
English
Description
Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors
A Wall Street Journal and Businessweek bestseller. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen's work continues to underpin today's most innovative leaders and organizations.
The bestselling classic on disruptive innovation, by renowned...
Author
Publisher
Regan
Pub. Date
c2007
Edition
1st ed.
Language
English
Description
"Journalist Deutschman has concluded that although we all have the ability to change our behavior, we rarely ever do. In fact, the odds are nine to one that, when faced with the dire, life-or-death need to change, we won't. From patients suffering from heart disease to repeat offenders in the criminal justice system to companies trapped in the mold of unsuccessful business practices, many of us could prevent ominous outcomes by simply changing our...
Author
Language
English
Description
We're so often faced with apparent paradoxes: continuity and change, conservatism and progressiveness, predictability and chaos. In business, inherent tensions are mistakenly viewed as problems to be resolved once the "correct" answer is found. But when we consider only one direction-either A or B-we only see part of the picture. The strongest and most innovative solutions are frequently realized not through either/or decision-making, but by pursuing...
Author
Language
English
Description
Is your company a storyteller-or a storydoer?
The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes.
Today's most successful businesses are storydoers.
These companies create products and services that, from the very beginning, are manifestations...
Author
Language
English
Description
All the business wisdom in the world isn't worth a dime if it doesn't produce results. Brian Tracy has worked with more than 500 companies throughout the US, Canada, and 22 other countries. He has helped hundreds of thousands of people worldwide to achieve spectacular results, and now he is helping businesses reach new levels of success with TurboStrategy. "I call it TurboStrategy," says Tracy, "because it is an intensive, fast, short, sharp, effective...
Author
Language
English
Description
From venture capitalist Ben Wiener comes a rollicking debut novel that artfully blends business strategy with murder mystery, and keeps you guessing to the very end.
Addie Morita, a frustrated young crime researcher, finally gets her big career break when a serial killer targets her successful former classmates from an elite San Francisco Bay Area college. Addie must match wits with both the taunting killer and the intimidating Special Agent assigned...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Program highlights: Generating a "noble cause" to find, motivate and retain the best employees. How to instill and channel a winning culture. Why acquisitions fail and how to make them succeed. "If you can see it, you can be it." Based on 25 years of experience in Silicon Valley, David DeWalt's first principle for building a successful enterprise is to communicate a strategic vision capturing employee loyalty by framing it as a noble undertaking....
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