What's going on in marketing research?.
(eVideo)
Contributors
Published
[San Francisco, California, USA] : Kanopy Streaming, 2014.
Format
eVideo
Physical Desc
1 online resource (1 video file, approximately 28 min.) : digital, .flv file, sound
Status
Description
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Subjects
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More Details
Language
English
Notes
General Note
Title from title frames.
Date/Time and Place of Event
Originally produced by TV Choice in 2005.
Description
Market research is big business, with clients demanding more and better ways of finding out what their customers want. Case studies show how market research is changing and the impact of new technology. Classic divisions: The internet is now widely used in market research - as are mobile phones and other new techniques. But the classic divisions of market research still apply. We explain qualitative and quantitative research: also primary and secondary research. Applications: The publishing giant IPC uses market research for long established titles such Melody Maker, as well as for launching new titles, such as the controversial Nuts magazine. Universal Records employs research to keep in touch with its buyers - for example, how will the market react to the launch of a new band? For Cancer Research UK, meanwhile, market research is about testing how effective their TV ads are. What's it all for? The technology may be impressive, but what's the point of it all? What use is market research if it supports products we don't need?
System Details
Mode of access: World Wide Web.
Citations
APA Citation, 7th Edition (style guide)
(2014). What's going on in marketing research? . Kanopy Streaming.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2014. What's Going On in Marketing Research?. Kanopy Streaming.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)What's Going On in Marketing Research? Kanopy Streaming, 2014.
MLA Citation, 9th Edition (style guide)What's Going On in Marketing Research? Kanopy Streaming, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
04051f8f-08a8-8c93-e850-c3dc60dcc217-eng
Grouping Information
Grouped Work ID | 04051f8f-08a8-8c93-e850-c3dc60dcc217-eng |
---|---|
Full title | whats going on in marketing research |
Author | kanopy |
Grouping Category | movie |
Last Update | 2023-09-21 12:11:49PM |
Last Indexed | 2024-05-05 02:05:34AM |
Book Cover Information
Image Source | sideload |
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First Loaded | Jul 5, 2022 |
Last Used | Jan 31, 2024 |
Marc Record
First Detected | Mar 10, 2022 09:02:49 AM |
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Last File Modification Time | Sep 21, 2023 12:12:24 PM |
MARC Record
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